Get More Life Insurance Sales With 4 Essential Website Elements

You’re a life insurance producer who wants to be known for consistently meeting the needs of your clients.

And one of the ways to do that is by having a great website that attracts visitors. Those visitors can turn into prospects, prospects become clients, and your life insurance sales increase.

Keep reading to find out what elements your website needs to be a valuable, beneficial resource that will help you place more life insurance cases.

1. Expert Design

You don’t want a prospect to land on your website and instantly be transported back to 2005.

They’ll bounce pretty quickly.

Your website’s design has to have a professional look that tells the visitor that you know what you’re doing. 

Here are a few design elements that are crucial to your website if you want it to be a conduit to greater life insurance sales:

• Clear graphics and images. (NO blurry pictures!)
• Up-to-date, contemporary design, including the right colors and fonts. (NO 2005!)
• Logos that have been designed by a professional. (DON’T attempt on your own!)
• Content that’s to the point. (NO fluff!)
• Optimized for mobile. (Remember, many people will be viewing your website from a mobile device!)

2. Appealing Content

The products and services you offer are obviously important. They’re necessary. 

But many people don’t understand enough about life insurance to follow through with actually making a purchase. 

Your website is just one of the ways to solve this issue and increase your life insurance sales. 

Valuable content that engages and educates readers shows them that you care about meeting prospects’ and clients’ needs. Plus, it positions you as an expert they can trust to help them make informed decisions.

You don’t have to stick to strictly life insurance content, though. Throw in some informative articles that they’ll find interesting and helpful. 

3. User-Friendly Navigation

Your website can look professional and have a beautiful design. But if it isn’t for your visitors to use, none of that matters.

These days, no one is new to the internet. They’ve experienced websites that are easy to navigate and simple to find exactly what they’re looking for.

Prospects will NOT struggle with your website if it’s confusing or clunky to use. There are too many options available. 

If you want a website that increases life insurance sales, it must be easy for visitors to find exactly what they’re looking for without a hitch.

4. Broadcasted Branding

Your brand is an encapsulation of all that your business represents, resulting in a recognizable package.

There are a lot of reasons that branding is crucial to your life insurance business, including:

• A well-defined brand will make a great impression on your clients and prospective clients.
• Your brand sets you apart from the competition.
• Branding that’s done correctly leaves no doubt about what your values as a business are.
• Your brand is a kind of theme that joins together your various services and your expertise.

Create a Website That Increases Life Insurance Sales

By now, you’re well aware of how important your website is.

You need a design that’s both professional, clean, and modern. Offer appealing content that will engage visitors and encourage them to trust your expertise.

Prospects will appreciate an easy-to-navigate site where they can find exactly what they need. And your website is the main tool that ties your brand together.

If you’re not sure that your website has all the necessary elements to boost your life insurance sales, get in touch with your life insurance General Agency for help.

At Leisure Werden & Terry, we can give you the support you need to better serve your clients and prospects. Get in touch today.