Best Life Insurance Marketing Ideas for 2021
- Get your database in order
- Advertise on Facebook
- Target Millennials
- Prioritize online reviews
Editor’s note: This post was originally published on 9/22/16 and has been updated for accuracy and comprehension.
“I don’t need any fresh life insurance marketing ideas.”
I can't say I've ever heard a producer make this statement!
Sure, you don’t want to change something that’s not broken. But I’d bet almost any insurance producer would welcome a few fresh approaches that would widen his prospect circle and land more sales.
Keep reading to get all the info you need to make your life insurance business successful in the new year.
Best life insurance marketing ideas for 2021
1. Get your database in order
Time spent on cleaning up your database is time well spent. Bad data leads to wasted time, and worse, wasted money.
If you’re sending emails out to nonexistent or irrelevant email addresses, those efforts result in email bounces, increased spam and unsubscribes.
As these red flags increase, your email service provider could suspend your account, resulting in an even bigger headache that you’ll have to deal with later.
So go ahead, clean up your data to boost your email deliverability.
These efforts will pull double-duty, though, because you’ll have a clean set of data from which you can properly segment – and send tailored, targeted messages to the right audiences at the right times.
2. Advertise on Facebook
Arguably delivering one of the highest return-on-investment rates around, this life insurance marketing tactic gets results!
With over a billion active monthly users and more than 900 million daily users, Facebook is THE place to be heard.
Facebook lets you set up ads that drill down into the demographic that is your audience.
If you really know your audience, you can target them with precision, and get a huge return.
As evidence, a social media marketing platform, Buffer, experimented with Facebook Ads. With just $5 a day to boost a post, they were able to get more than 750 views.
With increased visibility, your company can get better interaction with your audience.
3. Target Millennials
Soon, this group is going to be your bread and butter. So you’d better get used to communicating with them on their own terms.
A preferred way to interact with Millennials is through social media.
This generation likes to make purchasing decisions based on recommendations from friends and family.
And where do you think they’re “talking” to each other? On social media.
You can attract an audience, boost awareness of your brand and engage with Millennials, all on social media.
4. Prioritize online reviews
While Millennials are definitely leading the way with preferring word-of-mouth referrals, every consumer group turns to friends and family for recommendations – in fact, 79% ask for referrals when they buy insurance!
Not convinced that online reviews matter? Research shows that 88% of consumers trust online reviews. These can give your lead generation a huge boost.
You’ll need to claim your profile on sites like Yelp, and keep an eye on them. As soon as someone leaves a review, respond. Dealing with negative reviews can be tricky, however. Keep these rules in mind:
- Always be kind in your response. Remember, the whole online world is watching.
- Offer to make the situation right.
- Take the conversation offline.
Here’s a template you can use to formulate responses to negative reviews:
Hi, Joe. Thanks for sharing your experience. We apologize for the inconvenience. We’d like to offer you a free complimentary policy review. Please call our office at 555-555-5555. We’d also like to discuss how we can better serve you next time and improve our processes for all our customers. We look forward to hearing from you!
Get your life insurance marketing right in 2021
Your life insurance marketing approach shouldn’t change, regardless of which tactic you’re using. The priority should be to maintain good relationships with prospects and clients, while providing the most value that you can to your existing policyholders, whether you’re communicating through social media, online reviews, email or Facebook.
How's that for a few fresh marketing ideas?