What are 6 life insurance content marketing strategies?
- Form the foundation of your approach.
- Choose relevant topics.
- Use various types of content.
- Use images.
- Follow a posting schedule.
- Listen to your audience.
Learning how to find prospects on social media is the first step of creating successful life insurance content marketing strategies.
Building solid life insurance content marketing strategies on social media requires that you outline your goals, know what to post, and then “Just Do It.”
But before you begin, let’s dive a bit deeper into WHAT you’re going to post.
Life Insurance Content Marketing Strategies
Keep reading to find out how to establish a content strategy.
1. Form the foundation of your approach
Life insurance content marketing strategy
- Your life insurance content marketing strategy should be based on:
- Building awareness.
- Highlighting the benefits of life insurance.
- Encouraging a sale.
You’ll base your life insurance content marketing strategies on three types of content that are designed to attract new customers and engage existing ones.
The best kind of posts will:
This type of content will educate clients and prospects through a variety of informative and interesting life insurance topics.
Highlight the benefits
Some of the content you post should highlight the benefits of life insurance products so your audience can evaluate the advantages for themselves.
Great life insurance content marketing strategies don't skip this important and valuable type of engagement.
Encourage a life insurance purchase
To get people to take action, and eventually buy a product, your content should include a call to action.
(That’s just a fancy marketing term that means “get them to do something you want them to do.”)
2. Choose relevant topics
You’re probably thinking, "That sounds all well and good, but how do I know what content to post?"
We’re going to show you.
For this stage of your life insurance content marketing strategy, Google is your friend.
You don’t need to be an SEO expert to figure out your keywords (or words people use to search for stuff – like "life insurance" – on the internet).
You just need to think like your prospects do.
So, if someone is searching for information about life insurance, they may use terms like:
- Life insurance cost
- Life insurance benefits
- Who should I buy life insurance from?
Armed with this list of keywords, you can start generating content.
3. Use various types of content
What types of material should my life insurance content marketing strategy include?
- Your life insurance content marketing strategy should include:
- Curated articles
- Inspirational quotes
Attract an audience of interested prospects by generating these types of content, and then announce them on your social media accounts:
Write articles that answer life insurance questions, showcase its benefits, and more.
Share articles from trusted sources and authorities who are NOT your competitors.
Create brief, informational videos that answer your prospect’s most important questions.
Search the web for inspirational quotes and post them along with eye-catching graphics.
4. Use images
You may think that this step is hard – or optional.
But it’s neither.
According to the marketing gurus at HubSpot, “Content with relevant images gets 94% more views than content without relevant images.”
5. Follow a posting schedule
Expert opinion about how often and when to post varies – and it’s always changing, too.
In general, you’ll want to post at least once a day on platforms like Facebook and Instagram.
On a professional platform like LinkedIn, aim for once a day or once a week.
Mornings are an ideal time to post on LinkedIn. But if you’re using Facebook, Instagram and Pinterest, afternoons tend to work better.
6. Listen to your audience
The best way to maximize your investment in life insurance content marketing strategies on social media is to listen to prospects.
Keep an eye on your social media channels for comments and messages. Always reply back and keep your responses personal.
When your audience knows there’s a real person behind the profile, you’ll build credibility and move your audience through the three stages of marketing (awareness, consideration, decision) that ultimately lead to sales!
Get started with life insurance content marketing strategies
Be ready to tackle social media marketing with confidence!
Marketing for insurance agents is all about the customer. Get to know yours and give them content they’re looking for!