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6 Steps to Building a Social Strategy for Life Insurance Sales

Learning how to find life insurance prospects on social media is the first step in successful insurance agent marketing.

Building a solid insurance agent marketing strategy on social media requires that you outline your goals, know what to post, and then “Just Do It.”

But before you begin, let’s dive a bit deeper into WHAT you’re going to post.

Here’s how to establish a content strategy.

1. Build the foundation

You’ll base your content strategy on three types of content, designed to attract new customers and engage existing ones.

Here’s the kind of content you should use:

  • Awareness-building. These types of content will increase awareness through informative and interesting content that discusses life insurance and life in general.
  • Assessment.  Some of the content you post should highlight the benefits of life insurance products, so that your audience can evaluate the information.
  • Buying. To get people to take action, and eventually buy a product, your content should include a call to action  –  that’s just a fancy marketing that means “get them to do something you want them to do.”

2. Choose your topics

You’re probably thinking, that sounds all well and good, but how do I know what content to post?

We’re going to show you.

For this stage of your content strategy, Google is your friend.

You don’t need to be an SEO expert to figure out your keywords (or words people use to search for stuff  –  like life insurance  –  on the internet).

You just need to think like your prospects do.

So, if someone is searching for information about life insurance, they may use terms like:

  • Life insurance cost
  • Life insurance benefits
  • Who should I buy life insurance from

Armed with this list of keywords, you can start generating content.

best life insurance agent

3. Content types

Attract an audience of interested prospects by generating these types of content, and then announce them on your social media accounts:

  • Blogs. Write articles that answer life insurance questions, showcase its benefits, and more.
  • Curated articles. Share articles from trusted sources and authorities who are NOT your competitors.
  • Videos. Create brief, information videos that answer your prospect’s most important questions.
  • Quotes. Search the web for inspirational quotes and post them along with good graphics.

4. Use images

You may think that this step is hard  –  or optional.

But it’s not.

According to the marketing gurus at HubSpot, “Content with relevant images gets 94% more views than content without relevant images.”

‘Nuff said.

5. Posting strategy

Expert opinion about how often and when to post varies  –  and it’s always changing, too.

In general, you’ll want to post at least once a day on platforms like Facebook, Twitter and Google+  –  but if you can post more frequently, go for it.

On a professional platform like LinkedIn, aim for once a day or once a week.

Mornings are an ideal time to post on Google+ and LinkedIn. But if you’re using Facebook, Twitter, Instagram and Pinterest, afternoons tend to work better.

6. Listen

The best way to maximize your investment in insurance agent marketing on social media is to listen to prospects.

Keep an eye on your social media channels for comments and messages. Always reply back and keep your responses personal.

When your audience knows there’s a real person behind the profile, you’ll build credibility and move your audience through the three stages of marketing (awareness, consideration, decision) that ultimately lead to sales!

Be ready to tackle social media marketing with confidence!

Marketing for insurance agents is all about the customer. Get to know yours and give them content they’re looking for!

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