The word can either thrill you with the excitement of bringing possible clients the solutions they need, or it can fill you with a sense of dread and frustration.
Maybe a little of both.
The truth is, to be a successful life insurance producer, you have to know how to reach the right people with your message.
The following articles will provide you with a TON of actionable advice and practical tips for everything prospecting – from filling your prospect pipeline to using social media and other digital mediums to your advantage.
It’s time to dive in and start integrating some new strategies into your prospecting routine.
1. Nine Proven Prospecting Tips for Life Insurance Agents
Life insurance prospecting isn’t a cake walk.
Having fresh tips to mix in with your tried and true tactics can make all the difference in your ability to bring in more prospects.
Here are nine pointers to help you keep your momentum going.
You’ll learn strategies like how to create compelling sales letters, the best way to follow up, methods for incorporating smart technologies and much more.
Keep in mind that using a variety of avenues for attracting prospects will give you a better result and allow you to reach more people.
Read more about these nine prospects for life insurance agents.
2. The Number One Prospecting Tip You Need
How likely are you to purchase a product or service from someone you don’t like?
Probably not very likely.
The same is true for your prospects – if they don’t like you, they probably won’t buy anything from you.
There’s actually a process involved in getting people to like you.
Once you find out what draws people to you, you can start leveraging that information.
You can always use hints to help you increase your likeability.
In this article, you’ll find out how to steer conversations toward the other person’s interests and activities, how to talk less and listen more and how to be humble when you do talk about yourself.
Read more about putting the spotlight on your prospects.
3. Life Insurance Prospecting on Social Media? Yes, It Works!
You probably have a personal social media account or two.
Whether you use LinkedIn, Facebook or another platform, you know how effective social media sites are at getting the word out about anything and everything.
Have you thought about the impact social media could have on your life insurance business?
If not, it’s time to start considering it.
You’re missing out on prospects – scores of people you couldn’t reach by word-of-mouth or any other way.
There’s so much you can do on social media, like identify potential clients, answer questions, give out free resources and a lot more.
Read more about life insurance prospecting on social media and start bringing in the leads.
4. Here’s How to Fill Your Life Insurance Prospecting Pipeline
Consumers don’t always see how a life insurance policy can make their financial situation better in the long run.
This misunderstanding makes it difficult to gather the amount of qualified leads you need.
To be successful, you have to show prospects that you have the solution to their problems.
There are some things you can do to ensure your life insurance pipeline stays filled.
This includes things like acknowledging to yourself that you’re a business owner, selling yourself and networking for a start.
Read more about how you can fill your life insurance pipeline.
5. Three Prospecting Tips That’ll Land Long-Term Care Insurance Sales From Prospects in Their 40s to 60s
Once a person has had an experience with a friend or family member who needed long-term care, they begin to understand the need for this type of insurance coverage.
It’s especially relevant for your potential clients who are in their forties through their sixties.
What can you do to convince the people who don’t understand its value?
There are a few ways you can explain their need to them.
Show them that the younger they are when they purchase long-term care insurance, the more money they will save in premiums.
You can also highlight the risks they face going forward without the safety net that LTC offers.
But that’s not all.
Read more to learn all three prospecting tips to land Long-Term Care insurance sales.
6. Insurance Prospecting Strategies That Work – Every Time!
Are your current prospecting methods bringing in the leads that you want?
If your answer is a resounding “No,” it’s time to switch things up a bit.
This article gives you actionable strategies to find prospects, such as building a strong online presence, knowing how to overcome objections and using the right tools to save you time (and money).
You’ll also learn how to attract prospects with a great opener, a sales letter that grabs their attention and streamlining your efforts.
Read more about the insurance prospecting strategies that work.
7. Prospecting: A 10-Step Guide for the Digital Age
Billboards and business cards aren’t a thing of the past, but they’re no longer the best methods for getting the word out to your audience.
Today’s consumers are tuned into digital-everything.
They’re going to be looking online to find information about you and your products and services.
In your quest to get as many prospects as possible, you’ll need to focus the majority of your efforts in an online-based strategy.
There are 10 great ways to do this, including keeping your website up-to-date, posting informational videos on YouTube and build a strong social media presence.
This article will also teach you the value of well-crafted email newsletters and how to boost SEO.
Read more of the 10 ways you can reach prospects in this digital age.
8. Give Your Prospecting Routine an Overhaul
Everybody has their own style and that’s okay – as long as your mindset is right.
Having the right attitude with each prospect interaction will make all the difference for your success.
There are some specific actions you can take that will help you develop good habits and attitudes, like scheduling a time each day just for connecting with potential clients.
It’s also important that you concentrate on your target market, build your social media presence and be intentional about following up with prospects.
Each of these pointers will help you to keep your focus where it should be.
Read more about giving your prospecting routine an overhaul.
9. Expert Prospecting Advice: What It Takes to Be a Great Life Insurance Agent
It’s always smart to take the advice of people who are experts in your field.
They’ve been-there-done-that and they’re full of wisdom gained from time in the prospecting trenches.
You can learn things like how to use criticism to your advantage by being sympathetic, the importance of tapping into the goldmine that is your existing client base and knowing when it’s time to walk away.
There’s a lot more that seasoned life insurance producers have to share with you about their prospecting success.
Here’s what expert life insurance prospectors have to say.
Do you want to step up your prospecting game? Which of these articles hit one of your greatest needs as a life insurance producer?
