Want to know how to effectively combat Geico commercials and the throngs of consumers that are shopping for insurance based only on price, distrustful of the insurance agent?
You don’t have to fear that your job will soon become obsolete and sit passively by as Geico spends millions on clever commercials while consumers pay for what they get: impersonal, hard-to-trust insurance services.
You need life insurance sales tips that actually work.
In this blog, we’re covering how to become a digital library so that you can attract online customers and drive insurance sales, while fending off Geico ads with one pinky.
Let's dive in.
3 Life Insurance Sales Tips
1. Educate, Educate, Educate
Do you ever search Wikipedia for information?
That’s what YOU want to be for your CUSTOMERS – the quintessential, tell-all, comprehensive source for everything customers needed to know about life insurance.
So, you’re basically going to build a library of information tools that will attract people to your site – and your business, which will drive insurances sales.
Think about every topic from every angle.
Break the concept down into the tiniest nuggets, so you’re giving prospects bite-sized chunks of information.
And try to create content in every medium you can, like this:
- A series of blog posts about why you need life insurance
- A series of videos about why you need life insurance
- A series of texts about why you need life insurance
- A series of podcasts about why you need life insurance
- A series of images about why you need life insurance
See how much fodder one small subject can make, giving you lots to incorporate into your content strategy?
Once you create this educational series, start again with the next topic, like:
- Why you should invest in life insurance
- The benefits of life insurance
- The costs of life insurance
And so on.
Now, this may seem like a lot of work.
But the outcome is worth it.
When you’re the go-to resource for people who are looking for information about life insurance, and the content is written in their language (not complicated insurance-speak) and on their terms, they’ll be more comfortable with the products and they’ll buy.
This is one life insurance sales tip you do NOT want to ignore.
2. Build Resources
Think about providing your customers with ALL they need in a trusted partner.
Beyond just being a supplier of insurance, you should provide additional resources and tools to help your prospects in their day-to-day lives.
If your primary customers are busy professionals, come up with a smart tool to help them easily manage appointments.
Create a course that walks them through how to successfully network at events.
The options are endless.
Your strategy should begin with identifying your target market’s needs and then filling them.
3. Tell stories
The final way to drive insurance sales is to focus on stories.
Stop dropping off brochures that are dry, boring, and frankly, most people toss in the trash.
Instead, be a storyteller.
You’ll set yourself apart from competitors who aren’t advancing insurance sales practices with the way people are getting their information, and you’ll position the customer at the center of all you do.
When you tell stories that put the customers in the starring roles – not insurance products – you’ll show your audience how they can solve problems, protect their health and future and give them families peace of mind.
Now that’s the kind of insurance producer people will WANT to work with and in whom they can safely put their trust.
Take that, Geico.
