17 Marketing Tips (That Actually Work!) for Life Insurance Producers

Editor’s note: This post was originally published on 9/27/16 and has been updated for accuracy and comprehension.

You're busy. That means marketing for your life insurance business often takes a back seat.

It's okay to need a little inspiration.

Because you don't want to miss a key marketing tactic that could really boost your leads.

There's nothing wrong with using other producers' secrets of success and putting them into action for you.

The following list gives you an overview of the many marketing tactics life insurance producers use to get results.

Consider incorporating some of these strategies into your sales process.

Life Insurance Producer Marketing Tips 

1. Follow up with prospects.

If you don’t have a process in place to follow up with potential clients – especially the ones you've quoted – create one!

2. Hone your elevator pitch.

What sets you apart from other life insurance producers?

This is the “value add” you offer to prospects, and you need to be prepared to pitch yourself to them.

3. Know your audience.

Do you know who your ideal customer is?

Take some time to outline the demographic, and then start pitching your services to the right people.

4. Use your social media profiles.

Do you have at least one profile? If you don’t, start with Facebook and start communicating with your audience. Once you have an account, get crackin’!

You’ll want to post to your social media account every day. But don’t think “sales pitch.” Instead, offer value, tips about life insurance, or helpful advice about a particular season of life.

5. Text with clients.

Let your clients know that they can text you. And be sure to respond quickly to texts, even if it’s just to say, “Got your message. I’ll call you tomorrow!”

6. Network locally.

Do you participate in local networking groups like the Chamber of Commerce?  You can make foundational connections at these kinds of groups.

7. Educate your community.

Put on classes in your local community to help people with life insurance-related issues, like insurance for people in their 30’s, people who are retiring, etc.

These can also be done online, if necessary.

8. Speak at local events.

Get your name out there by speaking at local events. Create topics that catch attention and bring value to your audience, like how to save on life insurance, for example.

Again, this can be done in an online format, as well, if in-person events have been put on hold.

9. Retarget past clients who didn't buy.

Don’t let old leads die.

If a prospect didn’t buy, send them a retargeting message and offer an incentive for purchasing a policy.

10. Offer rewards for referrals.

Create a referral program and offer customers a thank you for sending you a lead.

Something simple like a $10 coffee gift card or a monthly drawing with a bigger prize will get people thinking about and sharing your name.

11. Follow up with clients who filed a claim.

Once your client gets a claim report, follow up. Make sure they’ve been  taken care of, and you’ll build loyalty.

12. Schedule focused time for marketing.

You need to spend time on marketing. Cluster appointments to free up time and block off a section of your calendar to dedicate to marketing activities on a regular basis.

13. Create annual campaigns.

A great example is to have an annual campaign that targets families with young children and talk about their life insurance needs. Try scheduling the event to coincide with Back-to-School time.

14. Track your quotes.

You should know where your best customers come from, so you can go back to the well and drink again and again.

Create a system for tracking quote sources, and use the data to inform future programs.

15. Know your hot prospects.

Make sure you know who belongs on this list of people who are in the decision-making process.

Stay in front of them as much as possible until they buy.

16. Gather testimonials.

This “social proof” is great fuel for the fire.

Come up with a plan to get a testimonial from every satisfied customer and then use them in your promotional materials.

17. Work with a life insurance General Agency.

To provide the most comprehensive care to your clients and prospects, you need the support of a General Agency. You can't do it all on your own, so get the back-up you need.

These marketing strategies bring results 

A thriving life insurance producer is one that has a consistent, creative marketing strategy. Make sure you carve out time to implement some of these marketing tips to drive your success.