In the last decade, the rate at which consumers are watching videos is staggering.
Consider this one stat:
Consumers viewed more than 46 billion videos in 2014. And the number just keeps growing.
So what, you say?
That won’t work in the insurance industry, you say?
Why video marketing works
Why video marketing helps increase life insurance sales
- It's extremely efficient.
- It's consistent.
- It's cheap.
- It's easy.
- It's necessary.
- It's current.
Here are just a few of the reasons why you should be marketing via video to increase your life insurance sales.
1. It’s extremely efficient.
Once you create a single video, you can use it over and over again to market to prospects. It’ll also educate clients every day of the year, every minute of the day.
Whenever someone clicks on the video, Voila! There you are, helping and providing value.
2. It’s consistent.
Your videos can capture an effective message, and that message will be delivered in the same way, every time, to every prospect.
3. It’s cheap.
Contrary to what you may think, you do NOT need a production crew and a large budget to create videos! Just grab your iPhone or video camera and record away!
4. It’s easy.
You also won’t need a production assistant to edit your videos – or a lot of money for software. A decent video-editing program will get the job done, or a savvy person in your office with average technical skills can do it.
5. It’s necessary.
Videos show your value to prospects and clients better than almost any other tool.
6. It’s current.
Using visual marketing tools like videos engages your audience in a way that they’ve come to expect. And the stats back this up, showing that video generates better click-throughs on emails and they help your website rank higher – just to name a few.
How to use video marketing
You can use video marketing in a variety of ways to amplify life insurance sales, including:
- Showcasing customer testimonials.
- Explaining the types of coverage available.
- Educating prospects on the levels of coverage.
- Introducing new agents.
- Highlighting your agency’s value.
- Generating an FAQ series.
- Welcoming new clients.
- Running promotions.
- Sending holiday greetings.
- Wishing clients a happy birthday.
- Marking other special events.
The list is endless.
Create a video marketing strategy
Video marketing strategy for life insurance sales
- Track how many times the user plays the video.
- Be notified when prospects watch the video.
- Find out which parts of the videos are rewatched.
- Know when viewers click on a CTA.
Here are a few things to keep in mind when you’re creating a marketing strategy around videos so you properly nurture new leads and cross-sell to existing clients.
Track how many times the user plays the video.
You’ll want to segment the people that watch the video multiple times, for example, as this shows they are highly interested.
Be notified when prospects watch the video.
Create a follow-up email that directs them to more information.
Learn which parts of the video are rewatched.
This way, you’ll know what topics in the video are of interest to prospects.
Know when viewers click on a CTA.
Clicking on a CTA should take viewers to a Contact Us page or an appointment-setting tool so you can continue the conversation.
Get more life insurance sales with video marketing
The importance of video marketing can’t be overstated. Use it to increase your brand awareness, educate prospects, capture leads and sell, sell, sell.
In what ways have you used video marketing?