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5 Ways Life Insurance Producers Can Know if Their Website Is Winning

You already know that your life insurance business depends on a website.

But it can’t be just any old website. Gone are the days when a business could thrive solely because it had a website.

You need more than a good website. You need a great one.

As a life insurance producer, you not only have to have killer sales instincts, powerful prospecting skills, and in-depth insurance knowledge, but you also need a digital footprint.

Not sure what that means? Keep reading.

We’re going to break down whether your website has what it takes to win – or lose – clients.

Here we go.

Life Insurance Producers: Make Sure Your Website Is Working for You

1. Quality

If your website offers just the barebones – like the company name, phone number and insurance credentials – you’re missing the boat on offering quality content.

You see, prospects aren’t just trying to find your phone number to give you a call. They’re searching online for a few life insurance producers and trying to find out “who you are.”

And that’s what your website should do: Convey your experience, how you “do” client relationships, and offer valuable answers to life insurance problems.

2. Content That Counts

Lots of interesting, relevant content will keep online visitors coming back. But don’t think of it as a one-time thing.

You’ll want to update the information on your website continuously. Add new content when life insurance regulations change, or you want to educate prospects on how to navigate life changes.

This move will not only help readers, but it will also promote stronger SEO rankings. This simply means that search engines prioritize sites that update their content.

When a prospect searches the internet for life insurance information, your site will have a greater chance of showing up at the top of the search-result listing and more people will see you.

3. Keywords

Your website will miss out on a lot of potential customers if it doesn’t use the same words (or keywords) that searchers are using to find information on the internet.

Here’s a simple example of good and bad keywords:

Your business uses “life insurance producer credentials” as a keyword, thinking that’s what customers will want to know about. While that’s true, in part, a keyword analysis reveals that prospects use a different term: best life insurance producer.

When you’re privy to this key information and you implement strategic keywords on your website, it’ll help you win more clients – not drive them away.

4. Mobile Optimized

In 2021, if your website isn’t mobile optimized, you’re really missing the boat.

Imagine how frustrating it is for clients and prospects to search for your business’ mobile website and not find your phone number on the home page.

Or picture a potential client finding the phone number, but not being able to click on it to put the call through?

If your website frustrates visitors, they’ll simply move on to the next guy.

A mobile-optimized website is strategic with content and design, letting users touch an email address to send an email or a phone number to make a call.

5. Local Connections

For most life insurance producers, the goal is to secure local customers, or at least customers that reside within a certain radius.

Your website can be a tool you use to develop those relationships, but it needs to reflect your local presence.

Here are a few ways to ensure your website is optimized for local business:

  • Use relevant geographic terms.
  • Show your commitment to serving the community.
  • Outline your involvement with local charities or organizations.

Get Your Head in the Website Game

Why risk your livelihood with a life insurance website that doesn’t perform? 

It’s a tool that holds great potential to deliver relevant content, boost SEO, attract visitor traffic, engage mobile prospects and hook local clients.

Updated 7/2021

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