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5 Must-Read Articles to Get More Life Insurance Sales

Social media needs to be a crucial part of your overall life insurance marketing strategy.

It’s a key component to reaching your audience, getting more prospects and boosting your sales.

But, if social media isn’t already old-hat for you, you might be a little overwhelmed by the idea of breaking into it at first.

These articles are going to help you get on the right track to effective engagement with your audience.


1. Social Media Strategies for Insurance Agents: Your Language Can Boost Sales

It can take a while to get the hang of social media when you’re not familiar with it.

RT, DM, RSS...what?

Don’t worry – this article has you covered.

It provides you with all the abbreviations you need to know to manage a successful social media campaign like a seasoned pro.

Your clients and prospects will have more confidence in your abilities when you’re using the right terminology.

Read more about how using the right social-media language can boost sales.


2. How to Do Social Media Like a Pro – Insurance Style!

You know WHY you need to be on social media and what platforms are best for your industry.

But none of that matters if you don’t know how to engage your audience.

This article dives into the various ways you can adapt the marketing skills you already have to social media.

You’ll learn how to:

  • Build trust.
  • Take advantage of the prospect relationships you already have.
  • Determine what motivates your audience.
  • Learn their decision-making process.
  • Know their barriers to buying.
  • Zero in on their gaps in life insurance knowledge.

Read more about doing social media like a pro.


3. Insurance Agent Marketing and Social Media Go Hand-in-Hand

Millennials are becoming a bigger factor in all industries.

To reach them, you have to know how to do social media WELL.

That’s what this article does.

It provides in-depth explanations about how to:

  • Set a goal.
  • Test.
  • Make adjustments.
  • Create metrics.

You’ll also learn how to evaluate your performance and find out what’s working well, what needs to be adjusted, what to ditch and what to revamp.

Read more about how marketing and social media work together for insurance producers.


4. 8 Social Media Tips for Insurance Agents

Facebooking pictures of your vacation is one thing.

Using social media to grow your life insurance revenue is another.

One’s easy. The other takes a bit of skill.

But, you’re in luck, because this article lays out eight tips to get the most out of your social media accounts, including how to get started.

You’ll learn how to:

  1. Choose a platform.
  2. Use the free tools that are available to drive growth.
  3. Create messages.
  4. Spotlight your local presence.
  5. Use images and graphics to boost engagement.
  6. Elevate your brand with testimonials.
  7. Make your online and offline efforts work together.
  8. Monitor your results.

Read more about hese valuable social media tips for insurance agents.


5. 1 Secret to Guaranteed Social Media Success – Yes, Even for Insurance Producers

You don’t have to be a social-media guru to have success engaging your life insurance prospects.

The more important issue is understanding how they use social media.

This article delves into how you can determine what your audience is doing online and how to use that information to your benefit.  

Read more about the secret to social media success for insurance producers.

Need more advice about how to get out a life insurance sales rut? We can help!

What’s your biggest struggle when it comes to life insurance marketing and sales?

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