--- title: A Life Insurance Solution Prospects Will Flock To [VIDEO] description: Your life insurance knowledge can make or break your sales. Learn how to educate prospects and reel in more sales by using these tactics. image: https://blog.lwtagency.com/hubfs/InsuranceSolutionProspectsFlockTo1-1.png --- [Skip to content](https://blog.lwtagency.com/life-insurance-solution-prospects#main-content) [![LWT Agency](https://blog.lwtagency.com/hubfs/lwt-logo-1.png)](https://lwtagency.com) # LWT Agency Since 1927 - [About](https://lwtagency.com/team) - [Services](https://lwtagency.com/services) - [Resources](https://lwtagency.com/resources) - [Get A Quote](https://lwtagency.com/get-a-quote) - [Contact](https://lwtagency.com/contact) - [Producer Insights](https://blog.lwtagency.com) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. # A Life Insurance Solution Prospects Will Flock To \[VIDEO\] [LWT Agency](https://blog.lwtagency.com/author/lwt-agency) Sep 22, 2020, 8:00:00 AM No quod sanctus instructior ius, et intellegam interesset duo. Vix cu nibh gubergren dissentias. His velit veniam habemus ne. No doctus neglegentur vituperatoribus est, qui ad ipsum oratio. Ei duo dicant facilisi, qui at harum democritum consetetur. ![](https://blog.lwtagency.com/hubfs/InsuranceSolutionProspectsFlockTo1-1.png) *Editor’s note: This post was originally published on 7/27/17 and has been updated for accuracy and comprehension.* Don’t you want to be THAT agent? You know. The one who continually makes the sale – and it's usually permanent life insurance (not term)! **If you can offer prospects more value, you’ll reel them in.** Here’s what life insurance prospects really want: - 100 percent value. - Flexibility. - Guarantees. Your life insurance knowledge can make or break your sales. Watch the video now to learn how to boost your own life insurance product knowledge, and then pass it onto prospects. Keep reading below for the full video transcript. ## VIDEO TRANSCRIPT ## Don’t Let This Happen to You The good news?  Your client recently heard about a [permanent life insurance strategy](https://www.investopedia.com/articles/active-trading/120814/life-insurance-smart-investment.asp) that guarantees either their beneficiary or they themselves would receive a benefit from their life insurance policy during their lifetime, regardless of whether they die too soon, live too long, or got sick along the way. Your client got really excited to hear that, finally, there’s a life insurance policy that gives them 100% flexibility, and complete value that they are willing to spend their hard earned money on.  The only thing is, they were surprised they hadn’t heard about it earlier. The bad news is that they didn’t hear it from you. They heard it from your competitor.  You think this can’t happen? Well, it recently did and one insurance broker was very happy and the other one wasn’t. Don’t let this happen to you.  Call us so that we can tell you more about this exciting strategy. 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