--- title: "Life Insurance Prospects: 3 Ways to Nab Them on Social Media" description: Could you use a guide to attracting life insurance prospects on social media? We've created the ultimate 4-step guide that walks you through the process. image: https://blog.lwtagency.com/hubfs/YourLifeInsurance.png --- [Skip to content](https://blog.lwtagency.com/life-insurance-prospects-nab-social-media#main-content) [![LWT Agency](https://blog.lwtagency.com/hubfs/lwt-logo-1.png)](https://lwtagency.com) # LWT Agency Since 1927 - [About](https://lwtagency.com/team) - [Services](https://lwtagency.com/services) - [Resources](https://lwtagency.com/resources) - [Get A Quote](https://lwtagency.com/get-a-quote) - [Contact](https://lwtagency.com/contact) - [Producer Insights](https://blog.lwtagency.com) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. # Life Insurance Prospects: 3 Ways to Nab Them on Social Media [LWT Agency](https://blog.lwtagency.com/author/lwt-agency) Dec 16, 2020, 8:00:00 AM No quod sanctus instructior ius, et intellegam interesset duo. Vix cu nibh gubergren dissentias. His velit veniam habemus ne. No doctus neglegentur vituperatoribus est, qui ad ipsum oratio. Ei duo dicant facilisi, qui at harum democritum consetetur. ![finger making a selection on a digital screen](https://blog.lwtagency.com/hubfs/YourLifeInsurance.png) *Editor’s note: This post was originally published on 6/17/16 and has been updated for accuracy and comprehension.* ## How to get life insurance prospects on social media 1. Listen to your audience. 2. Build community online. 3. Publish lots of valuable content. If you’ve been following the LWT blog, you’ve probably learned that social media is a pretty effective tool for finding life insurance prospects. We’ve talked about [how important it is](https://blog.lwtagency.com/why-social-medias-a-good-life-insurance-prospecting-idea/), what platforms to use, and [how insurance producers can use it successfully](https://blog.lwtagency.com/1-secret-to-guaranteed-social-media-success-yes-even-for-insurance-producers). That’s all well and good. But now, it’s time for the rubber to meet the road. It’s not enough to know that social media is important and that consumers are using it to find a trusted authority. Yadda, yadda, yadda. You know all that. **You need to learn exactly what to DO.** We’re giving you the ultimate guide to putting your social media plan into action. ## How to Get Life Insurance Prospects ### 1. Listen to your audience. We’ve said it before, but it’s worth repeating: [Listening to your audience](https://sproutsocial.com/social-listening/) is probably THE key to your success with social media. Being an observer lets you learn exactly what you should be sharing in terms of your knowledge. On your social media platforms, you should be listening to these two groups of people. ##### Influencers These are important people in your industry that have their pulse on important topics like how to find life insurance prospects, prospecting strategies, valuable insurance brokerage services, and so forth. These people will have done their research, and they’ll shorten your learning curve, helping guide your strategy. ##### Clients What conversations are prospects having on social media? Listening into these discussions will provide more clues about what their needs are so you can then engage these prospects with targeted information. ### 2. Build community. Social media is a place for community. That’s what you want to build through your efforts. Don’t start selling your services right away. In fact, don’t ever push a hard sales pitch through these platforms. **It’s just not the place for it, so don’t try it.** Instead, create a community for prospects and clients that is free from the pressure to buy and invites them into a conversation instead. ### 3. Publish, Publish, Publish! Now that you know what your community is interested in, you can start [creating content](https://blog.hubspot.com/marketing/benefits-high-quality-content-consistency-brand) (blog articles, LinkedIn articles and social media posts) that speak to those needs. ## The payoff: conversions Here’s where your efforts will pay off in terms of sales. Just like you would convert a prospect into a sale in person, you’ll start converting prospects on social media, too. ## Put these social media tips into action As you publish content, build a community and establish a rapport, your message will nurture prospect relationships. Eventually, these prospects will reach out to you. This is when you can engage them on a deeper level, inviting prospects to take the conversation off the internet – and into real time. This simple four-step guide to your social media action plan will help you [find life insurance prospects online](https://lwtagency.com/accelerate-life-insurance-sales/). But you won’t just “find” them. You’ll engage prospects, start a conversation, create a safe place to find information, and then take the discussion offline where you’ll be able to learn precisely about the prospect’s needs and then fine-tune your approach. [![Writing a Large Life Insurance Policy](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/1853399/29752ddc-3eb1-4502-a584-d7c1e1108cd2.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/1853399/29752ddc-3eb1-4502-a584-d7c1e1108cd2) [Growing Your Business](https://blog.lwtagency.com/topic/growing-your-business) [Life Insurance Sales Ideas](https://blog.lwtagency.com/topic/life-insurance-sales-ideas) ## Related Posts ### [Dec 21, 2017, 8:00:00 AM Life Insurance Sales: Learn How to Step It Up](https://blog.lwtagency.com/life-insurance-sales-learn) ### [Oct 14, 2020, 12:00:00 AM Make Sure Your Life Insurance Sales Process Is Good for Your Biz](https://blog.lwtagency.com/life-insurance-sales-process-hurt-business) ### [Aug 15, 2017, 10:00:00 AM Understand Your Life Insurance Prospects to Close the Deal ](https://blog.lwtagency.com/understand-prospects-close-deal) ![LWT Agency](https://blog.lwtagency.com/hs-fs/hubfs/tellus-campaigns/LWT-Color-Print-new2.jpg?width=215&height=112&name=LWT-Color-Print-new2.jpg) Securities offered through Simplicity Group, Inc. Member [FINRA](http://www.finra.org/)/[SIPC](http://www.sipc.org/) 475 Springfield Avenue Summit, New Jersey 07901 Leisure Werden & Terry Agency is not affiliated with The Leaders Group, Inc. [![broker-check-30px](https://blog.lwtagency.com/hs-fs/hubfs/broker-check-30px.webp?width=112&height=30&name=broker-check-30px.webp)](https://brokercheck.finra.org/) ![Newsletter Sign Up](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/1853399/interactive-270698657507.png) - LWT Agency - [Services](https://lwtagency.com/services) - [Forms & Applications](https://lwtagency.com/forms-applications) - [Life Insurance Producer Resources](https://lwtagency.com/resources) - [Team](https://lwtagency.com/team) - [Producer Insights](https://blog.lwtagency.com) - [Contact](https://lwtagency.com/contact) - [Get A Quote](https://lwtagency.com/get-a-quote) - [Privacy Policy](https://lwtagency.com/privacy-policy) © 2026 Leisure, Werden and Terry Agency. All rights reserved.