3 Reasons a Life Insurance General Agency Should Prioritize Training and Education
- To further your business
- To keep you around
- To increase profits – yours and theirs
Is your life insurance General Agency living up to the standards that you have for them?
As a partner in your life insurance business, they should be lending support, filling in the gaps of your product knowledge (nobody can know it all!), and they should place a high priority on providing the tools, training, and education you need to be successful.
Let’s take a look at three huge reasons why your life insurance General Agency should be offering you opportunities for training and education.
1. To Further Your Business
You work with a General Agency because you want to do everything in your control to make your business thrive.
Not only should your GA offer the “back office” support that you need, but they should also provide the tools, training, and education you need to reach your full potential.
A great life insurance General Agency understands that they’re only as good as the producers they’re partnering with. It’s in everyone’s best interest to help you be as prepared as possible to serve your prospects and place more cases.
2. To Keep You Around
The truth of the matter is that, if your current GA isn’t giving you what you need, you’re going to either try to go it alone (bad idea), or, you’re going to start looking for another one.
Picture this:
You decide to partner with a life insurance GA because you’ve realized you don’t know it all and you could use the backup they provide.
It’s all going swell – at first. Then, as time goes by, you start to notice that your colleagues are using some pretty snazzy new tools that are making their lives easier and their businesses grow, yet your GA hasn’t so much as mentioned anything new in quite a while.
Actually, now that you think about it, you realize that there’s not a whole lot going on, especially when it comes to continuing your education or equipping you to sell new products.
Maybe it’s time to think about a switch.
If this scenario is familiar, it’s definitely time to find a GA that’s looking out for your best interests and helping you grow.
A great life insurance General Agency knows what you’re worth. Not only do they desire to support you, they know it’s in their best interest, as well, to educate you so that you see them as an integral part of your success story.
3. To Increase Profits
This is a bit different than furthering your business. Increasing profits refers to both you and your life insurance GA. When you win, they win, and vice versa.
Investing in education and training for the life insurance producers they partner with is an investment in their own business, too.
It just makes sense that you’d choose to work with a life insurance General Agency that you know is flourishing. You can rest assured that they’ll be able to stay on the cutting edge of what’s happening in the industry, including the latest tools and newest products.
How Does Your Life Insurance General Agency Rate?
If your life insurance General Agency isn’t furthering your business, helping you increase your profits, and is generally giving you no good reason to stick around, it’s time to start looking for one that does.
At Leisure Werden & Terry, we make training and education a high priority for each of the producers who partner with us.
It’s good for us, it’s good for you, and it’s great for the people who need the services and products you provide.
