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Life Insurance General Agency: The Key to Producer Success

What is a life insurance General Agency?

A life insurance General Agency’s purpose is to help life insurance producers succeed by lending support in areas such as underwriting, specialization and more. This allows producers to spend more time building relationships with clients and growing their business.

As a busy life insurance producer, you may feel overwhelmed at times.

You want to close more cases, grow your business, and become a go-to for your clients.

And you want it now.

These are all reasons why you need to know how to use a life insurance General Agency.

Here’s what you need to know.

Addressing the issues you’re facing

Running your life insurance business can be stressful. But you’re not alone.

Do any of these scenarios sound familiar?

    “I’m constantly losing business to other producers.”

    “My prospecting strategies aren’t working and I can’t pinpoint why.”

    “I’m tired of losing sales because I can’t come up with an innovative solution.”

     “I started working with a brokerage General Agency to get some help, but they never have time to answer my questions.”

     “Getting unfavorable underwriting offers from other General Agencies is frustrating.”

    “When complex issues come up, I don’t always know the best way to handle them.”

If any of these statements struck a chord with you, it’s time for a lesson in how to use a life insurance General Agency to your advantage.

How a life insurance General Agency helps

A General Agency is only as good as the support they provide you with. Don’t settle for less. Your business will suffer and your goals will get farther away instead of closer.

But it doesn’t have to be that way. Keep these qualities in mind as you consider a life insurance General Agency’s help.

1. Your General Agency should focus on your goals

The bottom line is that you need a partner who gets it. An ally who understands your needs.

You want a life insurance General Agency who can help you provide the right solutions for your clients.

That includes support with underwriting, training that keeps you up-to-date on the latest in your industry, and providing you with instant access to a wealth of expertise.

A great life insurance General Agency will give you the help you need to be successful.

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2. Your General Agency should make your life easier

You don’t want to spend valuable time on the backend processes when you could be using it to build relationships with your clients.

If you’re bogged down with underwriting and other procedures that take away from your customer service capabilities, it’s time to reevaluate your current General Agency situation.

Their job is to make your job easier. 

An effective life insurance General Agency will use their expertise to help you find the best solutions for your customers and issue policies promptly. 

Find a General Agency that will assist you in both winning new business and writing new policies.

Use this checklist to find a life GA you can partner wih

Here’s a checklist to help you evaluate any life insurance General Agency you consider partnering with.

Choose a life General Agency that has:

  • Experience and expertise.
  • Areas of specialization.
  • Access to help on any topic – quickly.
  • An emphasis on collaboration that deepens client relationships.
  • Visibility. When they’re seen, your client knows they’re being well taken care of.
  • Transparency about expectations and their methods.

You need someone to have your back

When all is said and done, what you need the most is a partner that will give you the support you need, when you need it.

A top-notch life insurance General Agency will focus on your success, make your job easier, and will ultimately help you to grow your life insurance business.

Choose wisely.

How does a great General Agency help life insurance producers?

  1. Providing support that makes your goals more easily attainable.
  2. Making your job easier by filling in the gaps in your expertise.
  3. Coming alongside you to take on the behind-the-scenes tasks that keep you from interacting with your clients.

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