The bottom line is your bottom line, right? Your goal is to sell as much life insurance to as many suitable consumers as you can, while educating them about their needs and explaining why they need the products and services that you’re offering.
The following four articles will give you guidance to nurture those hesitant prospects, examine your sales process and educate your customers. You’ll also learn how to best reach the modern consumers.
Having a lot of leads isn’t all it’s cracked up to be if they aren’t ready to buy – which is the case for roughly half of them. So, what can you do? This article answers that question for you. It gives you five actionable ways to nurture those needs along until your leads are ready to commit. The article goes in-depth about how you can provide value to everyone, reach out frequently and use multiple channels, and more.
Get the whole story about how to nurture leads and turn them into paying customers.
A good sales process is one that is simple. Overcomplicating things is stressful for you and for your prospects. In this article, you’ll learn how to develop an effective sales process that will ultimately increase your revenue. You’ll find out how to pinpoint “good” customers, how to prioritize your ideal customer and why it’s important it is to learn from the pros.
Read more about how to make your life insurance sales process better.
You’ll find that selling is easier when you help your prospects understand the products and services that you’re offering to them. Educating potential customers is the best way to counter their objections, too. This article goes over some of the topics that you should be addressing with your prospects to help them learn about the value of life insurance, such as what will happen to their family financially if something were to happen to them and the dangers of procrastinating. It also gives you some helpful tips for identifying leads.
Read more about how you can educate your life insurance prospects.
Times, they are a’changin’ and you need to keep up! It’s important for you to be up-to-date on the latest trends in your industry. This article highlights what you need to know about selling life insurance to today’s consumers, as well as how to combat some of the most common objections. For example, many people are resistant to purchasing life insurance because they think it’s more expensive than it actually is. Much of the time, your prospects know they need life insurance, but they don’t know how much coverage they need or how to go about it.
Read more about selling life insurance policies to today’s consumers.
What area of sales do you feel that you could use some extra guidance?