It’s nearly impossible to get away with NOT using social media in your insurance business.
Social media is a part of almost every consumer’s life.
They use it to communicate with family.
They use it talk with friends.
And they use it shop – even for life insurance.
But it’s one thing to believe you should be using it and that it works.
It’s another to use social media effectively.
This guide to social media was designed just for you, the insurance producer.
Poke around in the series, get some ideas, and get started on your social media strategy with confidence!
If you need justification for spending time on the strategy, look no further! In this article, we’ll show you just why you should be on social media. The secret to depends on knowing how your prospects think.
Ready to get started? This article covers how to network in 2016, use social media to your advantage, and build trust.
Building trust with prospects is one of the keys to life insurance prospecting. And for social media, it’s no different. This article will show you how to the reap the lucrative rewards that building trust on social media platforms has.
This article shows you, step by step, how to build an audience on social media.
You’ll find everything you need to know about building your social media strategy by managing expectations, offering value, knowing what to post, and building your profiles.
The content part of your social media strategy can be overwhelming. Learn the types of contents you should post, the topics you should post about, how to use images and when to post. It’s all here!
It’s the elusive “it” factor every insurance producer needs to be effective. Prospects need to like you or they won’t buy. This article shows you how to build likability through social media.
Your social media marketing strategy isn’t complete without a way to measure and gauge effectiveness. This article will walk you through each step in building a customized evaluation strategy.
The final article in the series, this blog covers how to speak the language and shows you acronyms and abbreviations you’ll need to know to survive and thrive in the social media world.
So there you have it! Our comprehensive guide to social media that will give your business a leg up on the competition, who’re probably still wondering if social media even works.
Go get ‘em!