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How to Generate Life Insurance Leads Marketing to Businesses [Video]

What are some life insurance solutions for business owners?

Two valuable life insurance solutions to offer your business-owner clients are deferred compensation plans and cash value life insurance policies.

Don’t miss out on one of the most fruitful demographics you could be marketing to.

If you want to bring in the best life insurance leads, look no further than business owners.

The successful ones have the money to spend on improving their financial security.

In this video, you’ll learn about helping business owners and key employees prepare for retirement.

After the video, keep reading for more information about life insurance leads.

Watch the video now. 



Summary of Video Transcript

As a busy producer, you’re all about finding the best life insurance leads. 

There are a variety of life insurance opportunities that can be uncovered in the business market.

Retaining key employees is at the forefront of business owners’ minds so it’s important to help them put a plan and strategies in place to retain top talent.

Two key plans are valuable for employers as well as their employees:

  1. Deferred compensation plan. Also called a 401K Mirror plan, employees like it because it’s a valuable benefit – especially when employers also add their  contribution.
  2. Cash value life insurance policy. Employees like this option because they can accumulate additional retirement income on a tax-deferred basis.

A business owner can attract and maintain the best employees when they offer life insurance solutions that address financial retirement concerns AND provide benefits that make people want to stay.

When you’re working with a good General Agency, all you need to do is open the conversation with your life insurance leads and the GA will step in with the support to make the sales that benefit both employee and employer.

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